Yamaha confirms it’s out of the automotive industry

Yamaha confirms it’s out of the automotive industry

October 23, 2019 0 By Matthew Jess

It is best to not expect Yamaha to introduce new concepts at the 2019 Tokyo Motor Show. The Japanese auto giant confirmed that it will be exiting the automotive industry. The spokesperson of Yamaha, Naoto Horie, said in a statement that the long-term plans of Yamaha have changed and cars no longer feature in them. The decision came from President of the company Hidaka, who said that they no longer can produce cars to compete with the large group of competitors in the market.

He also referred to concept cars that were unveiled in 2015 and 2017 at the Tokyo show. The cars were called Sports Ride and Cross Hub. While the first car was a 1,650-pound coupe with a low slung design, the other was a pickup developed to carry two motorcycles.

The cars reached the design study stage as production loomed ahead of them, but failed here. Yamaha decided to not invest large sums to design cars as it was becoming largely expensive for the company. Horie said that the sports car was received well but to find a niche for it in the marketplace was difficult. Now, the Japanese auto giant is looking at other opportunities. They prefer to design concepts based on bikes, musical instruments and jet skis.

This decision is the beginning of the end of a long-standing presence in the auto industry. Yamaha has had a hand in developing the 1965 Toyota 2000GT as it manufactured the car between 1967 and 1970. Recently, the company made the 4.4-liter V8 engine offered in Volvos between 2005 and 2011 including the XC90 and S80.